The Scarborough Hospitality Association is a dynamic partnership of tourism organisations and businesses, working together to showcase the unique, and stunning qualities of Scarborough and the surrounding Yorkshire countryside.

We are a business network of tourist businesses, working together with local authorities, conservation bodies, economic development groups and other partners to make Scarborough an outstanding visitor destination.

Scarborough Hospitality Association was founded over 90 years ago, and continues to go from strength to strength. The SHA is a self-funded association, set up to represent and promote the interests of local tourism. It is directed through an Executive Committee, many of whom are closely involved in the tourism business, or marketing.

Membership is open to any individual, business or organisation that provides tourism related services or goods and has a keen interest in the development of Tourism in the area.
If you have a tourism business in or around Scarborough, or are thinking about opening a hotel, guest house, self-catering accommodation, restaurant or attraction, then please use the contact us link, and we will be very happy to help.